There’s still a difference between a booking and a stay. A booking is a transaction. A stay is the work of cleaners, inspectors, maintenance techs and guest services teams, who get dozens of small jobs done right in the few hours between guests.
Our 2026 State of Work in the Short-Term Rental Industry report captures what that work looks like right now. More than 200 hospitality professionals, from solo hosts to property managers running 200+ homes, told us where the pressure is, where technology is helping, and where it's falling short. Here's a look at what stood out.
Download the full 2026 State of Work report
A year ago, AI was a category operators had opinions about. This year, they have a shortlist of jobs they want AI to do, and most of those jobs live behind the scenes. Smart scheduling that adapts to real-time changes is the most requested AI capability at 65.7%, followed by predictive maintenance at 56.8%. Personalized, automated guest communication comes in well behind at 42.0%, which makes sense, since guest messaging is already the most automated part of the business.
The biggest concern points the same direction. 54.4% of operators worry about AI errors that damage the guest experience, and 52.1% worry about losing the human touch. Enthusiasm has cooled into something more practical: 58% expect AI to meaningfully change their job, down from 67.2% in 2025.
|
Put AI to work behind the scenes |
When work is missed or incomplete, 55% of operators find out because an inspector caught it. Only 22.5% hear about it from a guest. That gap is the difference between a problem that costs a phone call and one that costs a public review. Operators who inspect between every stay also report meaningfully higher confidence that their properties are guest-ready.
A typical turnover packs several separate tasks into just a few hours, and 37.3% of operators say most of their bookings run back-to-back. Staffing remains the most-named operational challenge, and 84% of respondents say finding and keeping reliable cleaning and maintenance staff is moderately to very difficult. That difficulty holds flat across every portfolio size, which means it isn't a problem operators grow out of.
34.3% of respondents now have no formal recognition program for their team, nearly double the 18.4% who said the same last year. Pride in the work and delivering great guest experiences are still among the top things that motivate frontline teams, so the reasons people stay haven’t changed. What the business offers back has.
79.9% of operators say demonstrating operational performance helped them win new owner contracts or keep owners who might have left. Yet only 11.8% have automated any part of owner reporting. No other finding in the report shows this much revenue sitting behind this much manual work, and it's a clear opportunity for operators who can make their invisible work visible.
|
Make your team’s work visible |
The operators who come out ahead in 2027 aren’t doing anything flashy. They’re getting the fundamentals right and putting technology where it pays off. A few places to start:
The full report goes deeper on each of these themes, including:
Taken together, this year’s findings point to an industry that knows exactly where it needs help. Operators want technology that clears the operational grind out of the way, so their teams have more room for the moments only people can deliver. That’s what turns a booking into a stay worth coming back to.
Get your copy of the 2026 State of Work report and see how your business compares to the rest of the industry.