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Business

How NOX scaled operational excellence and visibility in Dubai with Breezeway

NOX is one of Dubai’s leading short-term rental operators, managing over 100 properties and a diverse portfolio of premium apartments across the city. With a strong brand reputation and an in-house team spanning guest services, housekeeping, maintenance, and procurement, NOX already operated at scale, but as its portfolio expanded, so did the need for technology that could bring structure, visibility, and accountability to its growing operations.

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The Situation

Before implementing Breezeway, NOX managed day-to-day operations through WhatsApp groups, spreadsheets, and manual reports. The system functioned well at smaller volumes, but as the business scaled, gaps in communication and visibility became increasingly evident. Without a centralized view of what was happening in the field, it was difficult to monitor progress, track maintenance issues end-to-end, or hold teams accountable.

Managing multiple properties, service providers, and internal teams required real-time coordination that their existing setup couldn’t support.

The Solution

To bring structure and transparency to daily operations, NOX implemented Breezeway as its centralized platform for task management, inspections, and maintenance workflows. Instead of overhauling its processes, the company layered Breezeway onto existing routines, enabling each team to log, assign, and track tasks with photos, comments, and cost details, all in one place. The result was a single source of truth that improved communication, accountability, and decision-making across departments.

The Results

+10
hours/week saved on manual reporting
+100
properties managed under Breezeway
+600
tasks completed per month

Task visibility and team accountability

Before Breezeway, operations updates were scattered across messages and spreadsheets, making it difficult for leadership to see what was happening on the ground. “I didn’t have visibility into what was really happening in our operations,” recalls Dominika. “Tasks were being reported, but we couldn’t easily track whether they were scheduled, completed, or followed up.”

With Breezeway, every cleaning, inspection, and maintenance job is now traceable from start to finish. Real-time dashboards show which tasks are in progress, completed, or pending, allowing the operations team to spot bottlenecks early and ensure follow-ups happen on time.

Maintenance tracking and reporting

Managing multiple properties, service providers, and internal teams required real-time coordination and precise reporting. Maintenance, in particular, was difficult to track end-to-end,  from issue creation and materials used to costs, invoices, and ownership of each intervention (guest, owner, or company).

Maintenance workflows especially benefited from Breezeway. Repeating tasks, supplier jobs, and material usage are now tracked in detail, helping NOX control costs and report more accurately to property owners.

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Building a structured operation at scale

For NOX, the shift wasn’t only about growth, it was about elevating an already strong operation with better tools and technology. By implementing Breezeway, the company gained a shared operational backbone across teams, reducing manual follow-ups and improving accountability from the field to finance.

Dominika highlights that adoption didn’t happen instantly: “It took time for the team to understand the value. But once we started consistently feeding data into Breezeway, everything changed: the visibility, the accountability, and the way we report to owners.”

Reflecting on the process, Dominika offers one clear piece of advice to other property managers:

“If you’re smaller, start earlier. Don’t wait until you have a big operation to implement proper systems, by then, it’s much harder. Technology like Breezeway gives you the structure to scale efficiently from the beginning.”

 

Breezeway helped us bring structure to a complex operation. We already had a strong team and processes, but we needed one system where everything came together. Now, we have full visibility and traceability across all our teams and properties.

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