The impact of interior design on success in vacation rental management

Interior design is more than just aesthetics; it’s a strategic investment that can dramatically impact the profitability and guest satisfaction of vacation rentals. In our December ELEVATE Webinar, featuring design experts Jessica Duce (JDuce Designs) and Sarah Weaver (Arya Design Services), shed light on how thoughtful design choices influence rental success, boost ROI, and create unforgettable guest experiences.

If you missed the webinar or want to watch it again, you can catch the full recording for tactical advice from panelists on rental interior design, or dive into our key takeaways from the webinar:

1. The ROI of professional vacation rental design

Both Jessica and Sarah emphasized the measurable impact of good design. According to a study by AirDNA, professionally designed rentals can achieve up to a 40% increase in revenue. Investing in high-quality furnishings, cohesive layouts, and a well-thought-out design plan enables hosts to charge higher nightly rates, attract better renters, and ensure longevity of furnishings.

Jessica highlighted the importance of creating an “experience” through design. "Would you stay in your own rental?" she asked. This simple question underscores the need for operators to prioritize comfort, functionality, and aesthetic appeal. For short-term rental (STR) property owners, incorporating high-end features like luxurious linens, elegant throw pillows, and stylish light fixtures can elevate a space from ordinary to extraordinary.

2. Balancing budget and quality

Budget constraints are a common challenge for property managers and rental owners. Jessica and Sarah shared practical tips to optimize spending:

• Invest in durable essentials: Items like quality mattresses, neutral bedding, and sturdy furniture such as sofas and dining tables offer better longevity and guest satisfaction. A well-placed coffee table or a thoughtfully chosen piece of decor can enhance both the functionality and style of a rental home.
• Smart savings: For example, using bulk-purchased flat sheets instead of fitted sheets for versatility and cost-efficiency. Neutral tones and classic patterns can save money while maintaining a sophisticated look.
• Avoiding thematic overload: Say goodbye to outdated starfish comforters and overly themed beach house decor. Instead, focus on neutral tones with thoughtful pops of color, curated art, and textures that align with a cohesive color palette.
• Creative collaborations: Work with local artists to display unique, eye-catching artwork that doubles as a conversation piece for potential guests. Not only does this add charm to your vacation rental interior design, but it also supports the local community.

3. Creating experiential spaces

Photos are the first impression of your rental—make them count. Jessica advocated for “experiential photos” that showcase inviting areas such as cozy living room setups or a dining table beautifully arranged for a family meal. Highlighting details like throw pillows, stylish rugs, or a well-set coffee table can enhance a property’s appeal.

Sarah emphasized the importance of staging amenities, such as outdoor spaces with hot tubs or patios, to look inviting and functional in photos. A well-photographed space can be the deciding factor for a guest booking your property over another. Design tips such as incorporating outdoor lighting and comfortable seating can turn these spaces into booking magnets.

4. Understanding your guest avatar

Knowing your ideal guest is key to tailoring the design to their needs. For example, Sarah’s focus on midterm rentals for travel nurses led her to prioritize practical features like blackout curtains, sound machines, and comfortable seating for post-shift relaxation.

Jessica’s “avatar research” approach involves analyzing competitors, reviews, and local events to craft a design that appeals to the target demographic. Whether you’re designing a vacation rental property for families, couples, or business travelers, understanding your audience ensures that your short-term rental design aligns with their preferences and leads to positive reviews.

5. Safety meets style

Safety doesn’t have to compromise design. Jessica shared creative examples like integrating art into stair railings or using themed fire extinguishers that blend seamlessly into the decor. These thoughtful touches ensure guest safety while enhancing the visual appeal of the property. Features like non-slip rugs, secure light fixtures, and strategically placed handrails not only meet safety standards but also complement the overall design plan.

6. Designing for practicality

While aesthetics are important, functionality is critical. Key tips include:

• Ensure the kitchen is equipped for full meals, especially in larger properties designed for family gatherings. High-quality appliances and ample cooking utensils can make a significant difference.
• Use rugs for comfort but invest in durable, easy-to-clean materials like wool blends. This ensures that the rugs can withstand heavy use while adding warmth and style to your living room or bedroom layouts.
• Incorporate practical features like white towels and bedding for easier cleaning and maintenance. These are not only visually appealing but also functional, making turnovers faster for housekeepers.

Advice for property managers and Airbnb hosts

Improving the interior design of a vacation rental property can seem overwhelming, but with the right approach, property managers and homeowners can achieve remarkable results. The following tips provide actionable steps to help rental owners enhance their properties and maximize their success.

• Leverage guest feedback: Use guest reviews to identify areas for improvement and persuade hesitant owners to invest in updates. Highlighting recurring feedback about outdated decor or uncomfortable furniture can be an effective strategy.
• Consider professional help: Whether it’s full-service interior design services or a consultation for advice and mood boards, professional input can save time and prevent costly mistakes. Even DIY enthusiasts can benefit from expert guidance on short-term rental property renovations.
• Embrace change: Regular updates to photos and furnishings keep listings fresh and competitive in saturated markets. Updating the color palette, replacing worn-out sofas, or refreshing outdoor spaces can reinvigorate your vacation rental home’s appeal.

Elevate your vacation rental with strategic interior design

Interior design is no longer a luxury but a necessity in the competitive world of vacation rentals. By blending aesthetics with functionality and understanding the guest experience, hospitality professionals can create spaces that not only stand out but also drive long-term success. Whether you’re updating a beach house, a cozy cabin, or a city apartment, thoughtful design choices can enhance bookings and ensure positive reviews. As Sarah Weaver aptly put it, “You’re going to spend the money somewhere, so make sure it’s in the right place.”