If you’ve been hosting for a while, you’ve probably noticed a shift: many guests aren’t planning months ahead anymore. The last-minute Airbnb booking is becoming more common than ever, driven by tools like Airbnb Instant Book, flexible work arrangements, and spontaneous travel.
In fact, as Breezeway’s VP of Community Engagement Koryn Okey noted in a recent webinar with PriceLabs, “It is a reality that so many folks are dealing with right now… the guest who books last minute has the same expectation for their experience as that guest who booked two months ago.”
That reality can be both an opportunity and a challenge. A well-managed last-minute booking can fill gaps in your calendar, boost revenue, earn superhost status, and win new repeat guests. But without the right pricing strategy and operational process, it can lead to rushed turnovers, stressed teams, and negative reviews.
In this post, we’ll break down practical pricing and operations strategies, straight from industry experts, to help you win the last-minute booking game.
Dealing with more last-minute bookings? |
Pricing for a last-minute Airbnb booking is a balancing act. You need to remain competitive without eroding your average daily rate (ADR) or damaging your property’s perceived value.
When you see a low occupancy rate for the upcoming week, it’s tempting to offer last-minute discounts to fill it. But as Prickett warned, “Price is showing value… it’s still setting expectations.” Deep discounts can make a premium property seem cheap and train guests to wait for price drops.
How to implement:
Potential guests often equate price with quality. Protecting your ADR safeguards your brand image and keeps your property competitive in the long run.
Instead of last-minute deals, implement a gradual discount structure, for example, a 30% decrease spread over 14 days (~2% per day). Dynamic pricing tools like PriceLabs can automate this process based on real market data. “Our market-driven last-minute pricing automatically adjusts based on what’s happening in the market… It’s a gradual approach that takes the guessing out of the equation,” said Prickett.
How to implement:
Gradual changes keep your Airbnb prices competitive without signaling desperation, and automation frees you from daily manual updates.
Lowering your minimum stay requirement can make your vacation rental listing more attractive for last-minute travelers looking for a getaway on short notice. A “cascading” approach works best, for example:
“We’ve seen as much as a 10% lift in revenue for operators who move from a static minimum stay to a cascading rule set,” shared Prickett. Just make sure your operations team can handle shorter stays without sacrificing quality.
Occupancy-based adjustments help prevent the “empty calendar panic” by optimizing rates earlier. If occupancy is below your target for certain dates, prices drop gradually; if it’s higher, rates increase to capture premium value.
How to implement:
By reacting to occupancy trends before your last-minute window, you avoid drastic last-minute discounts and maintain more stable revenue.
Pricing may get the booking, but operations make or break the guest experience. Even the best pricing strategy won’t save you if your team can’t deliver a great guest experience on short notice. Here’s how to prepare for last-minute reservations without burning out your team.
While revenue managers may define “last-minute” as anything within 14 days, operational teams should set a realistic service threshold. For some Airbnb hosts or property managers, that’s 24 hours; for others, it may be same-day only in low seasons. Identify what your team can realistically handle.
How to implement:
When a booking request comes in, the clock starts ticking, and short lead times increase the risk of mistakes. In this case, automating task creation for cleaning, inspections, and maintenance is essential. Plus, standardized checklists and photo verification can help staff maintain quality under pressure.
How to implement:
Automation combined with quality control builds trust, prevents refunds, and can even help you win chargebacks. As Okey put it, “Oftentimes if tasks are not being automatically created, that’s when things get missed… and then that guest comes into a dirty property.”
In order to respond to last-minute bookings or any last-minute guest requests, like early check-in, late check-out, or emergency relocations, you need to have enough team members available. As Okey mentioned, “It doesn't really matter how great your process is if you don't have the staff in the field who can actually do the work and be successful.”
How to implement:
Flexible staffing prevents overload and reduces stress on your core cleaning crew.
When you only have hours between booking and arrival, you need to condense your guest messaging flow without overwhelming them. Key updates like check-in instructions, house rules, cancellation policy, and welcome info should be prioritized.
How to implement:
Guests booking on short notice still expect clear, prompt communication. A tailored approach prevents information overload.
Dealing with more last-minute bookings? |
The rise of the last-minute Airbnb booking is reshaping how Airbnb hosts manage pricing and operations. The most successful operators combine data-driven pricing with operational agility. This dual approach lets you fill last-minute gaps profitably while still delivering the seamless guest experience that drives 5-star reviews.
As Okey summed up, “You can continue to deliver the guest experience you expect, even under pressure, if you have the right processes in place.” With smart systems, realistic booking policies, and a commitment to quality, last-minute bookings can be an asset rather than an operational headache.