Just one bad stay can be costly to your vacation rental business—cigarette smoke can linger for weeks without extra cleaning, pets can provoke allergic reactions in future guests, and excessive noise can cause neighbor complaints and tensions in the local community.
However, house rules can also be seen as excessive and heavy-handed, and in themselves be a cause for complaint. So you’re constantly treading a tightrope when it comes to protecting your property and safeguarding your business interests.
To address your concerns, in this article we:
Also, you can download our free Airbnb house rules template, which you can easily customize for the specifics of your properties and their local neighborhoods.
Download your free Airbnb house rules template here |
Guests want to feel welcome and appreciated, so be aware of your tone of voice when writing your short-term rental guidelines. Ideally, you’ll come across as warm and friendly, but not at the expense of clarity.
Also, follow the three areas of advice below so you know which rules to include and how to get guests to observe them.
Guests don’t want to feel unwelcome, but they also need to maintain the condition of your STR property.
You might find it hard to decide what to include in your house rules—you don’t want to overwhelm guests with an enormous list of do’s and don’ts. Equally, you’re responsible for someone’s home and need to avoid issues with the homeowner, neighbors, and local authorities.
To help you decide which guidelines to implement, only include rules that:
By sticking to this principle, you can ensure there’s always a purpose to the house rules you share. So, avoid rules that won’t have a noticeable effect if they’re not followed—for example:
Overcomplicating your house rules will lead to them being ignored, and if you ask too much of your guests, they may end up complaining and giving you a negative rating. So, keep your rules bitesize and scannable—and don’t implement excessive requirements.
For example, asking guests to complete detailed tasks before check-out, such as mopping floors or laundering linens, would create a negative experience for guests and eventually impact your occupancy rates.
Likewise, if there’s a concern that a valuable ornament might be damaged during a stay, rather than asking guests not to touch it, simply remove it from the rental property.
The best way to get your guests onside is to simply and directly explain the implications of not following a given rule.
For example, your Airbnb guests are more likely to be cooperative if they realize they’ll be on the receiving end of a neighbor’s complaint if they’re too noisy. Similarly, if there’s a possible penalty as a result of not observing a rule, be clear and specific about what that penalty could be.
On the other hand, some of your house rules, rather than some kind of preventative measure, could offer a benefit, such as:
Let your guests know the value of your guidelines and they’ll be more respectful of them.
Just as important as your house rules is how you communicate them. Some rules should be made clear as early as possible in the customer journey—for example, your pet and smoking policies need to be clear in your Airbnb listing. Other rules, though, for example on safety and cleanliness, can be made clear closer to check-in time.
To add house rules to your Airbnb listing, follow these simple steps (taken from the Airbnb Help Center):
On desktop:
On mobile:
Your guests could book months in advance of their stay, so be sure to also share your house rules in full within your communications.
You can do this easily using Breezeway’s templated guest messages, which you can also use as an opportunity to link your digital guide, where you can share your house rules again—so guests always have your house rules to hand, wherever they are.
With Breezeway’s digital welcome book, guests have an easy way to message you if an issue arises, as well as see information like directions, how to use amenities, and your recommendations on the local area.
Breezeway’s guest messaging software makes it easy to share rules and communicate with guests.
Download your free Airbnb house rules template here |
Welcome to [Property Name]! Please note that you could incur a fine of up to [Specify amount] for breaking neighborhood parking regulations. In case of emergency, please contact: |
It can be hard to achieve the right balance between managing risk and ensuring a fantastic guest experience. But there’s no question that property safety and your business concerns must always be a priority.
By focusing on the most important issues, and by using language that’s both direct and friendly, guests will know where they stand, and you’ll be fulfilling your responsibilities as a property manager. In doing so, here’s what you should remember:
Download your free Airbnb house rules template here |